If you don't gamble on Pennsylvania Lottery games, the British company that's poised to take over management of the $3.5 billion system is looking for you.
Executives from London-based Camelot Global Services told senators at a Finance Committee hearing Monday that the key to expanding lottery profits will be to win over people who never play, play infrequently or stopped playing.
How to get people to gamble more is what the British national lottery operator says they do better than anybody else.
I would've just posted this on Facebook, but Facebook doesn't allow you to post GIFs (like this little animation).
Maybe the $1.1 BILLION price tag isn't so crazy?
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