The Altoona Mirror has gone from a four section to a two section format on Mondays and Tuesdays. It’s just another way the paper is trying to cope with the changing times the industry is facing.
Accuracy in Media reported that daily newspaper ad revenues have been falling for years. Newspaper Association of America indicates that since 1950, adjusted for inflation, ad revenues have gone from $20 billion to a peak of $64 billion in 2000, and back to $20 billion in 2011.
The drop in ad revenues has forced many newspapers to slash staff in order to eke out some profit, and in a few cases to completely cease operations as the economics of the business no longer made sense. Harrisburg Patriot-News changed its print schedule to three days a week beginning last month.
Altoona Mirror Managing Editor Neil Rudel tells WRTA News that isn’t in the plans for the local paper.
Rudel says it’s all part of the paper trying to evolve into the digital age.